pirobase PIM

Your data storage processes: quick, easy, reliable
Easy, uncomplicated implementation of your data storage processes with pirobase PIM. To implement sustainable processes, you need a flexible yet simple technical platform. Our product information management (PIM) solution offers all the instruments required for quick and efficient data management, for smooth interaction of all systems and thus for accurate data consolidation.

Guaranteed added value for your business
By using pirobase PIM, you are investing in a multi-layered, comprehensive platform to manage your product data. All functions have been integrated into a modern Web 2.0 interface. Via the user interface, users receive only the information and assigned functions they need to work productively. Pirobase PIM delivers user-edited information to the right destinations using the currently relevant version and the required format.

We also incorporate relevant data sources and supply access to the global data synchronisation network (GDSN). In this way we supply you with high-quality product master data and work out an information management strategy for the complete product lifecycle - from product master data to enhanced product information and product knowledge. The result is consistent product master data within operational systems maintained by you and your business partners, efficiently implemented maintenance processes and thus an increase in your productivity and profitability.

Your advantages

Customised data models and processes

  • Data configuration using special modelling tools
  • Quick and reliable customising
  • Precisely customised maintenance processes
  • Processes precisely defined via a work-flow model: from the editorial process to work flow control and automated data processing.

High usability

  • Web-based user interfaces make for easy, efficient operation
  • Simple processes for capturing and refining product information
  • Standard interface for integration into existing infrastructures
  • Quick import, capture, checking, approval and publication of data

Easy management of complex information

  • Easy management of structured, unstructured and multimedia content
  • Target group-specific provision of content
  • Individually configurable user interfaces
  • Object-orientated metadata model
  • Approval processes
  • Access rights

Consistently high data quality

  • Ensuring high data quality in accordance with individual requirements
  • Complex quality tests thanks to a freely configurable validation engine
  • High data quality during the information life cycle as a result of links to the global data synchronisation (GDS) network

Easy access to data sources

  • Easy, uncomplicated access to all data sources
  • GDSN-compatible master data pool
  • Incorporation of GDSN data sources

Reliable all-round support

  • Individual combination of consulting and technological infrastructure
  • Pragmatic, solution-orientated approach
  • Appropriate concepts tailored to individual requirements
  • Efficient data management
Would you like to know more about pirobase PIM? Overview of key features

Selected case studies

pirobase PIM at METRO GROUP


Optimisation of master data management and synchronisation
To the case study

pirobase PIM at SIEMENS


New processes for administration and distribution of product information
To the case study

pirobase PIM at VILEDA


Manage high-quality product information centrally
To the case study

  • With pirobase PIM, we have a powerful tool at our dis­posal and this tool frees our product data management from un­necessary procedures and ensures high data quality for the sub­sequent supply chain processes.

    Michael Macek, Head of Procurement & Category Management at MCCI Corporate Information Management

  • We have left the error susceptibility of conventional data management behind us and increased our customer satisfaction while simultaneously reducing our own costs and expenditure considerably – a development which has become clearly evident in our sales strategy.

    Lilian Scheller, International Marketing at Vileda Professional

Interesting facts about PIM

What is PIM?

PIM (product information management) refers to the provision of all product information within a company. Such information is offered via various output media and sales channels, depending on the location. Customised data processing and distribution is guaranteed by media-neutral storage of product information - product characteristics and texts, images, documents or videos are stored in various languages.

Why PIM?

In most companies, information is decentralised and stored in several different formats. Data are also used for different purposes, such as detailed product descriptions in a catalogue or together with concrete product information such as dimensions and weight in the logistics division. PIM is used to update and make available relevant data for production, communication or purchasing purposes to multiple users and in several applications. 

PIM and CMS

Two sources of information, one synergy effect. Both systems publish content from one source via several output channels. Integration can be used to import current product information directly from PIM, both into the CMS and into shop systems, at the press of a button. Maintenance and refinement of product data takes place via PIM, while CMS handles the publication process. When combined, both systems offer a high level of user-friendliness and performance.

Learn more about our Enterprise Content Management Solution pirobase CMS

Do you have any questions about pirobase PIM?

Your contact person

Kai Finke
Director Sales
Phone: +49 2203 93530 2100
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